PostHog pricing for startups: every tier and your monthly total
Updated November 5, 2026 · Prices read November 5, 2026 from posthog.com/pricing · 22 products and add-ons
By Ryan Doyle, founder of UserProof, a session replay tool. Rebuilt every morning from PostHog’s own price list.
For startups working out what PostHog will cost: PostHog costs $0 a month until you pass its free lines. Every month the first 1,000,000 analytics events, 5,000 session recordings, 1,000,000 feature flag requests, 100,000 exceptions and 1,500 survey responses are free, and there are no seat fees. Above those lines you pay per unit, and the unit price falls as volume grows.
At 10,000 monthly users that comes to $102.50 a month, using PostHog’s own 87 events per user and our assumption of 3 recordings per user. Session replay is the whole bill at that size: 870,000 events are still free. An eligible startup can also apply for $50,000 in credits.
We read PostHog’s price list every morning. Not one of its 93 dollar amounts has moved in 13 reads since October 23, 2026.
PostHog cost calculator
Enter your monthly usage, or start from a company size. The presets use 87 events and 3 recordings per monthly user.
$102.50 a month. Biggest line: Session recordings.
Estimated PostHog bill for one month| Meter | You use | Free each month | Cost |
|---|
| Analytics events | 870,000 | 1,000,000 | $0 |
|---|
| Session recordings | 30,000 | 5,000 | $102.50 |
|---|
| Feature flag requests | 0 | 1,000,000 | $0 |
|---|
| Exceptions | 0 | 100,000 | $0 |
|---|
| Survey responses | 0 | 1,500 | $0 |
|---|
| Total | | | $102.50 |
|---|
Replay alone at this volume: PostHog $102.50, UserProof Pro $29 (up to 50,000 recorded visits). UserProof has no analytics, flags or surveys.
Anonymous-event prices. PostHog lists identified events as an add-on at $0.000198 per event, falling to $0.000001, and says anonymous events can be up to 4x cheaper, so an app of logged-in users should expect a higher analytics line than this. PostHog also bills mobile recordings on their own meter.
What a startup pays at four sizes
This table turns PostHog’s usage guide into dollars. It uses the 87 events per monthly user that PostHog measured on its own product, read November 5, 2026. Its other examples run from 8 to 583, so yours may differ. The 3 recordings per user is our assumption; PostHog says to multiply monthly users by your own sessions per user.
Analytics and replay only, no platform package, by our arithmetic from the tiers read November 5, 2026. The Analytics column is anonymous events.| Monthly users | Events | Recordings | Analytics | Replay | Total, anonymous events | Total if users log in |
|---|
| 1,000 | 87,000 | 3,000 | $0 | $0 | $0 | $0 |
|---|
| 10,000 | 870,000 | 30,000 | $0 | $102.50 | $102.50 | $102.50 |
|---|
| 50,000 | 4,350,000 | 150,000 | $130.61 | $372.50 | $503.11 | $734.29 to $864.90 |
|---|
| 100,000 | 8,700,000 | 300,000 | $279.81 | $627.50 | $907.31 | $1,292.49 to $1,572.30 |
|---|
The last column counts every event as identified, which is what a logged-in app sends. The high end adds the identified-event tier to the event tier, which equals the $0.000248 in PostHog’s own identified price table. The low end bills the identified-event tier alone, because PostHog’s docs say it is “not charging you for both”. We print both because the two pages read differently.
Replay is the meter you hit first. At these rates the 5,000 free recordings run out at about 1,666 monthly users, and the 1,000,000 free events last to about 11,494. If your bill needs to stay at $0, PostHog’s recording settings matter more than your event count.
Startup credits can take these bills to $0. $50,000 in free credits for 12 months. Eligible if less than 2 years old and less than $5M raised. The largest bill above, $1,572.30 a month, is about $18,868 a year, inside that credit. PostHog’s startups page, read November 5, 2026, adds that your account must use a company email domain and have signed up since January 1, 2023, credits come once per founder and organization, and PostHog issues them at its discretion.
PostHog free plan vs paid plan
From PostHog’s pricing page, read November 5, 2026. Both plans carry the same free lines, and they reset each month. On the paid plan you pay only for usage above them, at a $0 base price.
| Free | Paid (pay as you go) |
|---|
| Base price | $0 | $0 a month |
|---|
| Usage above the free lines | Events are permanently dropped; feature flags return a default quota-limited response | Billed per unit, unless a billing limit stops it |
|---|
| Projects | 1 | 6 |
|---|
| Data retention | 1 year | 7 years |
|---|
| Recording retention | Up to 30 days | Up to 90 days |
|---|
| Support | Community | Email |
|---|
| Seats | No per-seat charges on either plan |
|---|
Every PostHog price, by product
From PostHog’s pricing page, read November 5, 2026. The free allowance resets each month. Open a product for its full tier table.
| Product | Type | Free each month | Billed per |
|---|
| Product analytics | Product | 1,000,000 events | event |
|---|
| Session replay | Product | 5,000 recordings | recording |
|---|
| Feature flags & Experiments | Product | 1,000,000 requests | request |
|---|
| Surveys | Product | 1,500 survey responses | survey response |
|---|
| Error tracking | Product | 100,000 exceptions | exception |
|---|
| Sources | Product | 1,000,000 rows | row |
|---|
| Destinations | Product | 10,000 trigger events | trigger event |
|---|
| AI Observability | Product | 100,000 events | event |
|---|
| Logs | Product | 10 GB | GB |
|---|
| PostHog AI | Product | 500 credits | credit |
|---|
| Replay vision | Product | 2,500 credits | credit |
|---|
| Inbox | Product | 3 PRs | PR |
|---|
| PostHog Desktop (usage-based) | Product | 2,000 credits | credit |
|---|
| Emails | Product | 10,000 emails | email |
|---|
| Identified events | Product analytics | 1,000,000 events | event |
|---|
| Group analytics | Product analytics | 1,000,000 events | event |
|---|
| Data pipelines | Product analytics | 1,000,000 events | event |
|---|
| Mobile session replay | Session replay | 2,500 mobile recordings | mobile recording |
|---|
| Historical syncs | Sources | Sync free historical rows in the first 7 days for each new source. | row |
|---|
| Batch exports | Destinations | 1,000,000 rows | row |
|---|
| Logs custom retention | Logs | None | GB-month |
|---|
| Workflow destinations | Emails | 10,000 dispatches | dispatch |
|---|
Product analytics: price per event
| Monthly volume | Price per event |
|---|
| First 1,000,000 | Free |
| 1,000,001 to 2,000,000 | $0.00005 |
| 2,000,001 to 15,000,000 | $0.0000343 |
| 15,000,001 to 50,000,000 | $0.0000295 |
| 50,000,001 to 100,000,000 | $0.0000218 |
| 100,000,001 to 250,000,000 | $0.000015 |
| Above 250,000,000 | $0.000009 |
Session replay: price per recording
| Monthly volume | Price per recording |
|---|
| First 5,000 | Free |
| 5,001 to 15,000 | $0.005 |
| 15,001 to 50,000 | $0.0035 |
| 50,001 to 150,000 | $0.002 |
| 150,001 to 500,000 | $0.0017 |
| Above 500,000 | $0.0015 |
Feature flags & Experiments: price per request
| Monthly volume | Price per request |
|---|
| First 1,000,000 | Free |
| 1,000,001 to 2,000,000 | $0.0001 |
| 2,000,001 to 10,000,000 | $0.000045 |
| 10,000,001 to 50,000,000 | $0.000025 |
| Above 50,000,000 | $0.00001 |
Surveys: price per survey response
| Monthly volume | Price per survey response |
|---|
| First 1,500 | Free |
| 1,501 to 2,000 | $0.1 |
| 2,001 to 10,000 | $0.035 |
| 10,001 to 20,000 | $0.015 |
| Above 20,000 | $0.01 |
Error tracking: price per exception
| Monthly volume | Price per exception |
|---|
| First 100,000 | Free |
| 100,001 to 325,000 | $0.00037 |
| 325,001 to 10,000,000 | $0.00014 |
| Above 10,000,000 | $0.000115 |
Sources: price per row
| Monthly volume | Price per row |
|---|
| First 1,000,000 | Free |
| 1,000,001 to 10,000,000 | $0.000015 |
| 10,000,001 to 25,000,000 | $0.00001 |
| 25,000,001 to 50,000,000 | $0.000008 |
| 50,000,001 to 100,000,000 | $0.000005 |
| 100,000,001 to 1,000,000,000 | $0.000002 |
| Above 1,000,000,000 | $0.000001 |
Destinations: price per trigger event
| Monthly volume | Price per trigger event |
|---|
| First 10,000 | Free |
| 10,001 to 50,000 | $0.0005 |
| 50,001 to 100,000 | $0.0003 |
| 100,001 to 1,000,000 | $0.00015 |
| 1,000,001 to 10,000,000 | $0.0001 |
| 10,000,001 to 100,000,000 | $0.00005 |
| Above 100,000,000 | $0.000025 |
AI Observability: price per event
| Monthly volume | Price per event |
|---|
| First 100,000 | Free |
| 100,001 to 150,000 | $0.00035 |
| 150,001 to 250,000 | $0.000175 |
| 250,001 to 500,000 | $0.0001 |
| 500,001 to 1,000,000 | $0.00008 |
| 1,000,001 to 10,000,000 | $0.00007 |
| 10,000,001 to 50,000,000 | $0.000065 |
| Above 50,000,000 | $0.00006 |
Logs: price per GB
| Monthly volume | Price per GB |
|---|
| First 10 | Free |
| 11 to 300 | $0.25 |
| Above 300 | $0.15 |
PostHog AI: price per credit
| Monthly volume | Price per credit |
|---|
| First 500 | Free |
| Above 500 | $0.01 |
Replay vision: price per credit
| Monthly volume | Price per credit |
|---|
| First 2,500 | Free |
| Above 2,500 | $0.01 |
Inbox: price per PR
| Monthly volume | Price per PR |
|---|
| First 3 | Free |
| Above 3 | $15 |
PostHog Desktop (usage-based): price per credit
| Monthly volume | Price per credit |
|---|
| First 2,000 | Free |
| Above 2,000 | $0.01 |
Emails: price per email
| Monthly volume | Price per email |
|---|
| First 10,000 | Free |
| 10,001 to 50,000 | $0.003 |
| 50,001 to 100,000 | $0.0018 |
| 100,001 to 1,000,000 | $0.001 |
| 1,000,001 to 10,000,000 | $0.0005 |
| 10,000,001 to 100,000,000 | $0.000375 |
| Above 100,000,000 | $0.00025 |
Identified events: price per event
| Monthly volume | Price per event |
|---|
| First 1,000,000 | Free |
| 1,000,001 to 2,000,000 | $0.000198 |
| 2,000,001 to 15,000,000 | $0.0000697 |
| 15,000,001 to 50,000,000 | $0.000036 |
| 50,000,001 to 100,000,000 | $0.0000146 |
| 100,000,001 to 250,000,000 | $0.0000037 |
| Above 250,000,000 | $0.000001 |
Group analytics: price per event
| Monthly volume | Price per event |
|---|
| First 1,000,000 | Free |
| 1,000,001 to 2,000,000 | $0.000071 |
| 2,000,001 to 15,000,000 | $0.00003 |
| 15,000,001 to 50,000,000 | $0.0000189 |
| 50,000,001 to 100,000,000 | $0.0000105 |
| 100,000,001 to 250,000,000 | $0.000004 |
| Above 250,000,000 | $0.0000029 |
Data pipelines: price per event
| Monthly volume | Price per event |
|---|
| First 1,000,000 | Free |
| 1,000,001 to 2,000,000 | $0.000062 |
| 2,000,001 to 15,000,000 | $0.000026 |
| 15,000,001 to 50,000,000 | $0.0000164 |
| 50,000,001 to 100,000,000 | $0.0000091 |
| 100,000,001 to 250,000,000 | $0.0000047 |
| Above 250,000,000 | $0.0000025 |
Mobile session replay: price per mobile recording
| Monthly volume | Price per mobile recording |
|---|
| First 2,500 | Free |
| 2,501 to 15,000 | $0.01 |
| 15,001 to 50,000 | $0.007 |
| 50,001 to 150,000 | $0.004 |
| 150,001 to 500,000 | $0.0034 |
| Above 500,000 | $0.003 |
Historical syncs: price per row
| Monthly volume | Price per row |
|---|
| Every row | Free |
Batch exports: price per row
| Monthly volume | Price per row |
|---|
| First 1,000,000 | Free |
| 1,000,001 to 10,000,000 | $0.000015 |
| 10,000,001 to 50,000,000 | $0.000005 |
| 50,000,001 to 100,000,000 | $0.0000025 |
| Above 100,000,000 | $0.00000125 |
Logs custom retention: price per GB-month
| Monthly volume | Price per GB-month |
|---|
| Every GB-month | $0.05 |
Workflow destinations: price per dispatch
| Monthly volume | Price per dispatch |
|---|
| First 10,000 | Free |
| 10,001 to 50,000 | $0.00075 |
| 50,001 to 100,000 | $0.00045 |
| 100,001 to 1,000,000 | $0.000225 |
| 1,000,001 to 10,000,000 | $0.00015 |
| 10,000,001 to 100,000,000 | $0.000075 |
| Above 100,000,000 | $0.0000375 |
PostHog platform packages
These are optional and sit on top of usage. From PostHog’s pricing page, read November 5, 2026.
| Package | Price | What PostHog says it adds |
|---|
| Boost | $250 a month | Unlimited projects, white labeling, HIPAA BAA, SSO enforcement, and features for collaboration with team members. |
|---|
| Scale | $750 a month | Priority support, SAML, and more features to scale your organization. Includes all features in the Boost package. |
|---|
| Enterprise | $2,000 a month | RBAC, dedicated support, training, and more. Includes all features in the Scale and Boost packages. |
|---|
PostHog startup credits and discounts
From PostHog’s pricing page, read November 5, 2026.
| Who | What PostHog offers |
|---|
| Startups | $50,000 in free credits for 12 months. Eligible if less than 2 years old and less than $5M raised. Apply at posthog.com/startups |
|---|
| Y Combinator | $50,000 in free credits per year, renewable while eligible (raised less than $25M). Any YC batch. Apply via app.posthog.com/startups/yc |
|---|
| Nonprofits | 15% discount on credit purchases below $25k. Additional 5% on top of standard volume discounts for purchases between $25k–$100k. Sign up, then contact us through the app. |
|---|
| Self-serve annual | 10% off for qualifying self-serve customers (3+ paid invoices, $280+ average). |
|---|
Annual credit purchases get a further discount, from PostHog’s pricing page, read November 5, 2026:
| Credit purchase | Discount |
|---|
| $25,000 to $59,999 | 20% |
| $60,000 to $99,999 | 25% |
| $100,000 to $249,999 | 30% |
| $250,000 to $499,999 | 35% |
| $500,000 to $999,999 | 40% |
| $1,000,000+ | Contact us |
How to keep a PostHog bill down
- Set a billing limit on most products. Past the limit you are not charged, but additional events are permanently dropped and feature flags return a default quota-limited response, so check what your app does with that response first (PostHog on billing limits).
- Record fewer sessions. Sampling, a minimum duration and triggers all cut the recording count.
- Send anonymous events where you can, such as on marketing pages (PostHog on anonymous events).
- Use a server SDK that supports ETags for local flag evaluation. A poll that finds no change is free; older SDKs pay 10 requests for every poll, about 864,000 requests a month per server.
Has PostHog changed its prices lately?
Not since October 23, 2026. UserProof has read PostHog’s pricing page every morning from that date, and on all 13 reads through November 4, 2026 the set of 93 dollar amounts on it stayed the same.
What PostHog counts
| Unit | PostHog’s definition |
|---|
| Event | Any data point sent to PostHog (pageview, click, custom event, API call, etc.) |
|---|
| Recording | A single captured user session |
|---|
| Request | A single feature flag evaluation (client or server-side) |
|---|
| Survey response | One completed survey submission |
|---|
| Exception | A single error or exception captured |
|---|
| Row | A single row synced from an external data source |
|---|
| Trigger event | A single event sent to a realtime destination |
|---|
| GB-month | One GB kept for 30 days, counted by the day |
|---|
When UserProof is the cheaper answer
PostHog sells analytics, flags, surveys, error tracking and more on one bill, and if you use them it is hard to beat. UserProof does one job: it records real visits and hands Claude Code, Codex or Cursor the one fix with the file and line. It has no analytics dashboard, flags or surveys. At 50,000 recordings a month PostHog’s replay line alone is $172.50; UserProof Pro is $29 a month for 50,000 recorded visits. An eligible startup on credits pays PostHog nothing for 12 months, up to the credit; after that the comparison above applies. Read the PostHog alternatives, PostHog MCP vs UserProof or LogRocket vs PostHog, or price the replay tools side by side in the session replay cost calculator.
Method
- A collector reads PostHog’s pricing page and its markdown twin every morning with plain HTTP, under robots.txt, and parses every tier table. If the page stops parsing, yesterday’s prices stay and the date at the top stays with them.
- Totals are our arithmetic: each unit is billed at the price of the tier it falls in, so only the units above a line pay that line’s price. The same rule gives $324.40 for 10 million anonymous events, which matches the $324 in PostHog’s own example.
- Prices are in US dollars and exclude taxes.
Cite this
UserProof, “PostHog pricing for startups,” https://getuserproof.com/pricing/posthog, prices read November 5, 2026. Source: PostHog’s pricing page.
FAQ
Is PostHog free?
Yes, up to its free lines. The Free plan needs no credit card and covers 1 project with 1 year of data retention; past a free line, events are dropped. The paid plan has a $0 base price and keeps the same free lines every month, so a small app can run on it for $0.
How much does PostHog cost per month?
$0 under the free lines. By our arithmetic from the published tiers, 10,000 monthly users cost about $102.50 and 100,000 monthly users cost about $907.31 for anonymous analytics and replay, at 87 events and 3 recordings per user. If every user logs in, 100,000 users cost $1,292.49 to $1,572.30.
Does PostHog charge per seat?
No. PostHog’s pricing page says there are no per-seat charges, so your whole team can use it.
How much do PostHog feature flags cost?
The first 1,000,000 requests a month are free, then $0.0001 per request, falling to $0.00001 above 50,000,000. Experiments bill on the same meter.
Is PostHog AI free?
Up to 500 credits a month, then $0.01 per credit.
Can I self-host PostHog for free?
Yes. PostHog offers a free Docker Compose deployment under an MIT license, but it calls self-hosted deployments officially unsupported, and you pay for and run the servers.
Is there a PostHog discount for startups?
$50,000 in free credits for 12 months. Eligible if less than 2 years old and less than $5M raised.
Is this page independent?
No. UserProof publishes it and sells a session replay tool. Each price table names PostHog’s pricing page and the date we read it, so you can check it.
Sources
- PostHog pricing and its markdown version: every price, tier, package and discount, read November 5, 2026
- PostHog, Estimating usage and costs: events per user, billing limits, flag polling, read November 5, 2026
- PostHog, Anonymous vs identified events: the 4x line, read November 5, 2026
- PostHog, on anonymous event pricing: the 10 million event example, read November 5, 2026
- PostHog, Billing limits: what stops at a limit, read November 5, 2026
- PostHog, Replay retention: up to 30 and 90 days, read November 5, 2026
- PostHog for startups: credit terms, read November 5, 2026
- PostHog, Self-host: license and support status, read November 5, 2026
- UserProof pricing: our own plan, read from our billing code November 5, 2026
Corrections
If a price here is wrong, PostHog’s page is the source of truth. Report it through our GitHub issues.
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