UserProofAmplitude alternatives for founders who build with a coding agent
Amplitude's Free plan gives 2M events and 10,000 replays a month, so founders rarely leave over price. If you build with a coding agent and want one fix with the file and line, UserProof is the pick, free for 5,000 visits. PostHog fits engineers who want one platform. Amplitude still wins on experiments.
One number only this page shows: we have read Amplitude's pricing page every morning since October 23, 2026. On all 14 reads through November 5 the only dollar figures on it were $0 and the $10M funding line of its startup scholarship. Above the free tier, no paid price is printed; the Plus plan points to an estimator and Growth and Enterprise to sales.
Jump to: quick picks · 11 tools compared · cost at real volumes · reasons to switch · where Amplitude still wins · FAQ
Quick picks: what are you doing?
| If you | Pick | Why |
|---|---|---|
| Build with a coding agent and want one fix with the file and line | UserProof | Counts come from recorded events, and it checks whether the fix moved your goal. |
| Want analytics, replay, error tracking and flags in one place | PostHog | Prices printed per unit, no seat fees, MCP server for your agent. |
| Want funnels and retention with replay beside them | Mixpanel | 1M free events and 10,000 replays a month, MCP server included. |
| Only want to watch sessions for free | Microsoft Clarity | Free forever, no paid tier. |
| Want heatmaps and surveys for a marketing team | Hotjar | Built for that job, sold through Contentsquare. |
Amplitude alternatives compared, 11 tools
Prices come from each vendor's own page, read November 6, 2026. Session counts for Hotjar, FullStory, LogRocket, Clarity and OpenReplay come from our daily pricing ledger.
| Tool | Free tier | First paid price | Agent access | Best for |
|---|---|---|---|---|
| UserProof Ours | 3 sites, 5,000 recorded visits a month | $29 a month for 50,000 | MCP server and Claude Code plugin | A founder whose agent should get one fix and a check afterward |
| Amplitude | 2M events, 10,000 replays a month | Plus starts at $0, then scales with events; no dollar price printed | Hosted MCP, OAuth | Product teams running experiments |
| PostHog | 1M events, 5,000 recordings a month | Pay as you go, $0.00005 an event and $0.005 a recording past the free tier | Hosted MCP, OAuth or API key | Engineers who want one platform |
| Mixpanel | 1M events, 10,000 replays a month | $100 a month billed yearly at 18M events a year (1.5M a month), $140 monthly | Hosted MCP, OAuth | Funnels and retention |
| FullStory | 30,000 sessions a month | By quote | Fullstory MCP, for Cursor and Claude Code | Large teams who want a big free plan first |
| Microsoft Clarity | Free, no paid tier | None | Open-source MCP server, API token | Free recordings and heatmaps |
| Hotjar | Free plan | Growth from $39 a month | MCP listed by Contentsquare | Marketing teams |
| LogRocket | 1,000 sessions a month | $83 a month billed yearly for 10,000 | Hosted MCP server | Frontend debugging |
| Harvv | 3 sites, 50,000 events a month | $19 a month for 250,000 events | Hosted MCP and Claude Code plugin | Stores and agencies who want findings in Slack or Claude |
| Mouseflow | 1 site, 500 sessions a month | EUR 25 a month billed yearly for 5,000 | Mouseflow MCP on Premium | Friction flags and funnels on one site |
| OpenReplay | Open-source, you run the servers | Dedicated from $199 a month | MCP documented in its docs | Teams who must self-host |
Cost at real volumes
Replays only, because that is the part most founders compare. Amplitude and Mixpanel also bill on events, so a busy product can pay for events first.
| Replays or visits a month | Amplitude | PostHog | Mixpanel | UserProof |
|---|---|---|---|---|
| 5,000 | $0 on Free | $0 | $0 on Free | $0 on Free |
| 10,000 | $0 on Free | $25 | $0 on Free | $29 on Pro |
| 50,000 | Enterprise includes 50,000; quote only | $172.50 | Growth add-on; use its calculator | $29 on Pro |
| Fine print | Replays kept 1 month; Growth and Enterprise can buy more as an add-on | Pay as you go, no seat fees; our arithmetic from its tiers | Growth includes 20,000; add up to 500,000 | Pooled across sites; 1 in 4 visitors recorded past the limit; no contract |
Reasons to switch from Amplitude
You don't want to plan events before you get an answer
Amplitude's model is events and a tracking plan: its MCP server even manages taxonomy and tracking-plan branches. That pays off for a product team with a data owner. A founder with one site and a coding agent can skip it. UserProof needs one script tag and a goal.
You want a change, and your agent to make it
Amplitude's MCP lets an agent read charts, query replays and build a ranked friction map. You still decide what to change. UserProof returns the one fix with the file and line, then compares the goal before and after you ship.
You want to see the price before you talk to anyone
Growth and Enterprise are “Contact sales”, and SSO starts at Growth. UserProof's three prices are on one page and have not moved since October 19, 2026.
Replays past 10,000 a month
Free and Plus stop at 10,000 replays and Growth at 20,000. More means an add-on priced as a percentage of the plan. UserProof Pro covers 50,000 for $29.
Where Amplitude still wins
| Need | Why Amplitude fits better |
|---|---|
| The biggest free tier here | 2M events and 10,000 replays a month, with unlimited seats. UserProof Free stops at 5,000 visits. |
| Experiments and feature flags | Feature flags are unlimited on every plan. Experiments allow 1 active on Free and Plus, with results from Growth. UserProof has neither. |
| Behavioral analysis | Cohorts, retention, journeys and predictions. UserProof doesn't try to do this. |
| An agent that writes back | Its MCP can create charts, dashboards, cohorts and flags. UserProof's tools read findings and verify fixes. |
| Heatmaps and mobile replay | Heatmaps from Plus, and replay for web and mobile. UserProof has no heatmaps and records websites. |
| Startups | Under $10M in funding and fewer than 20 employees earns one free year of Growth. |
Other comparisons
Head to head: Amplitude vs PostHog, priced at the volumes above. For a wider list, see the best website analytics for AI coding agents. Closest pairs: FullStory for a large free plan and LogRocket for debugging.
Set up UserProof from the home page See pricing
FAQ
What is the best free alternative to Amplitude?
For pure session watching, Microsoft Clarity: free with no paid tier. For analytics, PostHog gives 1M events and 5,000 recordings a month free. If your agent should get the fix, UserProof is free for 5,000 recorded visits.
How much does Amplitude cost?
Free is 2M events a month. Plus starts at $0 and scales with event volume through an estimator, and Growth and Enterprise are quoted by sales. The page printed no dollar price above $0 on 14 daily reads through November 5, 2026.
Does Amplitude have session replay?
Yes, on every plan: 10,000 replays a month on Free and Plus, 20,000 on Growth and 50,000 on Enterprise, each kept 1 month, with add-ons for more on Growth and Enterprise. It also surfaces rage clicks and dead clicks.
Does Amplitude work with Claude Code?
Yes. Amplitude runs a hosted MCP server at mcp.amplitude.com/mcp that signs in with OAuth and works with Claude Code, Cursor, Codex and others. Any existing Amplitude customer can use it.
Is PostHog better than Amplitude?
It depends on the team. PostHog prints every price and adds error tracking and more for engineers. Amplitude gives more free, 2M events against 1M, and goes deeper on behavioral analysis. Our compare page has the numbers.
Sources, read November 6, 2026
- Amplitude pricing, Session Replay docs and Amplitude MCP docs, read November 6, 2026
- PostHog: markdown price list and MCP docs, read November 6, 2026 and daily in our ledger
- Mixpanel: pricing and MCP docs, read November 6, 2026
- Harvv: pricing and MCP docs, read November 6, 2026
- Mouseflow: pricing, read November 6, 2026
- Microsoft Clarity: FAQ, read November 6, 2026
- FullStory: pricing and Fullstory MCP; LogRocket: MCP docs; OpenReplay: MCP docs, read November 6, 2026
- FullStory, Hotjar, LogRocket, OpenReplay: prices from our pricing ledger, each marked verified against the vendor page on November 5, 2026
- UserProof: pricing, read November 6, 2026